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January 8th, 2010

Cadbury Wispa Gold – World’s Most Expensive Chocolate Bar

An online campaign on popular networking site Facebook drew more than 22,000 fans and helped bring back one of Cadbury’s most iconic chocolate bars, the Wispa Gold, set to hit shelves for 55p in September.

And to mark the chocolate bar’s relaunch, the company has gone one further, and made a special edition gold leaf-covered version, that will now enter the record books as the “world’s most expensive chocolate bar” at £961.48

The price is said to correspond to the bar’s precise weight in gold. Covered in edible gold leaf, with a gold leaf wrapper to boot, this mouth-watering bar will be on display for one week at the Selfridges’ jewellery department in London.

Cadbury has also engaged the services of Spandau Ballet (a popular UK band in the eighties) singer Tony Hadley to deliver the precious bar to Selfridges with a full security team in tow – a fitting “tribute” considering the singer’s biggest single was titled “Gold”.

First launched in 1995, the caramel-filled Wispa Gold was discontinued in 2003, but come September 14, the bar will hit the shelves once again for a limited time period.

Food . Gold . Luxury