Honma specialise in making golf equipment to buyers’ exact requirements. You choose the head shape, the shaft, the grip, how much 24Karat gold plating and how much Pt1000 Platinum detailing you would like on each club, and skilled craftsmen custom-build them in Japan to the length and weight that will suit you best. They will also engrave your initials on each golf club. Its MG-818 irons are a good example, and are currently the most expensive set of golf clubs available in the UK. All Honma golf clubs are guaranteed hand-finished by skilled craftsmen in Japan. It is the only golf company in the world that offers this level of build quality. The clubs are not just for show: their irons are famous in the world of golf for giving the most pure feeling when you hit the ball. Honma golf clubs are not just the most expensive – in performance terms, they set the benchmark too. The Price shown is for the full set of 14 clubs. £28,454 via

Costing an estimated US$35,000, this pair of leather sneakers laminated with gold leaf is definitely a head-turner. The company also produces gold clutch bags and purses too.

Chelsea captain Frank Lampard has earned a reputation as one of the most durable players in the Premier League but apart from the football, the England midfielder is launching his signature Gold iPod in support of the Teenage Cancer trust charity. Designed by Goldgenie and embellished in 24ct gold, the 3rd generation iPod touch is available in 8GB, 16GB or 32GB capacity and comes with a standard one-year guarantee. Lampard is endorsing the exclusive range of these 24ct gold plated iPods with his laser engraved signature at London’s famous Harrods store. Keeping in view the festive season, charity organizers (Ask Godders Management) would expect these exceptional items to make for a wonderful gift for all Chelsea and football fans alike.

Nike Air Classic. In Gold. Were available in a limited number from Jacks Surfboards but are sold out.

Schutt Youth ION 4D South Bend Gold Football Helmet

Up to 55% more impact absorption than the Riddell Revolution.
Energy wedge absorbs up to 15% more force from frontal impacts to the face guard.
Unobstructed view provides better vision.
SKYDEX TPU cushioning system features better absorption and better heat management.
Oversized ventilation holes.
Unsurpassed comfort and fit.
Superior hygienics – treated with an anti-microbial to resist growth of mold, mildew, fungus, and other bacteria.

Liu Xiang Gold Running Shoes are a pair of pure gold shoes carved with the name of world record-holding hurdler and Chinese Olympic champion Liu Xiang. The shoes, estimated to be valued at HK$238,000 (US$30,502), are replica of the ones that Liu Xiang wore in creating the 110-meter hurdles record at the Lausanne Super Grand Prix in 2006. They will be on display at Hong Kong Sha Tin Racecourse on the third day of this  Chinese Lunar New Year, February 9. As Nike’s swoosh logo is clearly seen on the golden shoes, we are not sure if they infringed the intellectual copyrights of Nike Inc.. Source: CRI

Golf is a rich man�s sport and now opulently so. A few greens might just entertain golden shots back-to-back every time that Gold Putter swings, whether or not it hits a hole. Golfing gear just went bling! If the Limited Edition Box Set of Clubs for $50,000 was too pricey and out of your reach then here is an affordable alternative from Sayn Design. This Limited Gold Edition is a putter coated with 24 carat 999 Gold. Laser engraving of the Sayn Design Logo at the bottom. When you are putting in you are looking at 32 Diamonds in brilliant cut with at least 0,42 carat of weight. The handle is completed in hand edited leather, made by traditional German handcraft. For 3000 euros ($4,400) you too can grab the leathered handle and dazzle the spectators .

Try your luck at swinging the ornamented putter and your golfing inabilities, if any won�t get so much as a notice all thanks to the attention grabbed by the Gold Putter. Set out for the greens and flaunt your gold.
Via saynshop

The bike was originally created for some anonymous sports geek in 2002. But the bike is now tailor made for any one willing to shell out $12,378. I think its an ultra cool idea to go green on this gold bike.

Gold-plated golf clubs manufactured by Toronto, Canada-based Element 21 Golf. Co. The firm hopes to film a Russian cosmonaut using one of the clubs during a spacewalk golf shot outside the International Space Station this year. Credit: Element 21.